It’s not uncommon for insurance brands to talk about protection. However in the minds of people, insurance protection covers you against only major accidents.The truth is, it’s the everyday small accidents thatwe often encounter. Whether it’s a mosquito bite or slippery steps, these are the things we take for granted that spiral into serious mishaps. AXA creates a Safer City – by protecting the entire nationagainst the smallest accidents.
Using an integrated approach, we provided protection tips and real protection to the community. We created a sustainable initiative by calling out to members of the public to crowdsource for ideas to make Singapore a safer city. To ensure scalability, we collaborated with government agencies to turn these ideas into a reality.